As more and more marketing ventures turn to online marketing strategies, powerful digital marketing techniques have become essential for success.
With the right tools and systems in place, your digital marketing efforts will stay strong, and you will see a return on investment.
That’s why it’s important to know what tools are essential for digital marketing success. Let’s take a look at the seven basic tools that are being used by every digital marketing company in Charlotte, NC.
Content Management System (CMS)
A content management system (CMS) is a platform that enables you to manage all of your website’s content and images easily. Popular CMS options include WordPress, Drupal, Joomla, and Squarespace.
Each has its own unique features that can help you create a website quickly and efficiently. Additionally, many of these platforms offer plugins or extensions that can give your site more functionality without having to hire a web developer.
Analytics Platforms
Measuring the success of your marketing efforts is an essential part of any strategy. Analytics apps such as Google Analytics or Adobe Analytics allow you to track user behavior on your website or app so that you can better understand who is visiting your site and what actions they take while there.
Knowing this information can help inform future campaigns and adjust existing ones for maximum impact.
Social Media Management Tools
If you want to make the best out of social media marketing, then you need the right tools at your disposal.
Social media managing tools such as Hootsuite or Buffer can streamline your efforts by allowing you to schedule posts in advance and post across multiple channels simultaneously. They also offer analytics reports so that you can measure the success of each post or campaign.
Email Automation Platforms
Email automation platforms allow marketers to send automated emails based on triggers—such as when someone visits a page on their site—as well as build email lists with segmented audiences tailored to their specific needs.
MailChimp, ConvertKit, ActiveCampaign, and Drip are all great options depending on the size of your business and budget. These platforms also have powerful analytics capabilities so that you know exactly how effective each email campaign was in terms of opens and clicks.
Advertising Platforms
Advertising platforms such as Google Ads or Facebook Ads enable marketers to reach target audiences with precision-targeted messages that drive conversions such as leads or sales.
In addition, you can use these platforms to create ads tailored specifically for different demographics, locations, devices, interests, etc., making them incredibly powerful tools for boosting brand awareness and driving traffic back to your website or app.
SEO Platforms
Search engine optimization (SEO) is key for any successful digital marketing strategy since it helps boost organic traffic from search engines like Google or Bing by optimizing websites for keywords relevant to their business objectives.
SEO platforms such as Ahrefs or Moz Pro provide invaluable insights into which keywords are driving traffic to competitors’ sites so that marketers can identify new opportunities for growth.
They also offer reporting features so that marketers can track progress over time when it comes to SEO goals, such as improving rankings or increasing organic traffic from search engines.
Design Software
An important tool when it comes to making visual content for social media posts or ads since visuals tend to attract more attention than plain text alone.
Popular design software includes Canva, Adobe InDesign, Photoshop, Illustrator, etc., which all offer various features depending on what kind of visuals need creating—be it logos, infographics, static images, etc.
Having access to design software makes creating visuals much simpler since it eliminates the need for expensive designers.
Final Thoughts
Having the right digital marketing tools can help take your business to the next level.
From analytics platforms to design software, there are numerous tools available that are used by digital marketing companies in Charlotte, NC, which can help inform your strategy and amplify your efforts.
So don’t hesitate – to start exploring the digital marketing toolbox today!
